Selected work/Brand · Packaging · Art direction
Muse Matcha
Ceremonial matcha from Ujitawara, Kyoto. A brand built so the tin does the selling from a shelf, across two products and one wrapped illustration.
Two tins, two names. Midorika and Satsuki, coloured so a shelf reads at a glance while the same illustration carries across both.
Bag, cards and tin. The illustration wraps rather than sits on a panel, so the object reads as one piece from any angle on a counter.
muse-matcha.com